I started sketching some ideas out for the logo. Since the name is a play on the name ‘Eton Mess’ I sketched some ideas based on the messy look of the dessert. At first I drew a circle that was seperated into random segments. I then made the bottom 2/3’s of the logo without the fractures, which gave a better result. Once I’d traced the logo into illustrator, I later deicded against the bulk of the idea and settled on the minimalistic approach and just left the strawberry.