Ive chosen to rebrand Duerrs Jam.
Duerrs is one of the oldest Jam companies in England so Ill take that into account whilst doing research. Keeping it very traditional, but brought forward to 2012.
Here are some of the brands strengths:
- Oldest Jam makers in Britain
- Producing Jam for 130 years
- Well established brand
- Advertisement based on British heritage and independence
Whislt research and developing ideas, I want to keep in mind:
- Heritage
- Britishness
- Country Feel
- Traditional
Here are some examples of other Jams:
I bet you've been staring at a screen all morning, so Ive put them sideways to give you neck a little stretch.
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