Wednesday, 3 October 2012

Duerr's research continued


Trends:

  • All feature the traditional red too represent the strawberry
  • All feature an image of the fruit
  • All use off white as a comparative colour
  • None feature any hand rendered elements which is usually featured on organic products




Here are some examples of different type faces that Im thinking of using with in rebranding:



The top left and bottom left I think are the strongest choices for this brief, Im thinking of going with a hand rendered style for the rebranding, packaging, so a typeface that will work well hand drawn would be the best.



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