Digital Painting Continued

Here are some more digital paintings Ive done.

DALE

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Packaging the Jam

Here Ive thrown together some inspirational pics for the packaging. I want to keep with the traditional look of duerr's, so i looked towards farmers markets and home made, british jam.

Here are more examples of packaging designs:

And here is a mockup of the packaging:

Logo inspiration

Here Ive collected together different examples of logos for inspirations and research for the Duerr's logo:

I want to keep the duerr's logo recognisable to its original logo. The type face used should be similar  also the banner should be kept.

Here are some final mock ups of the logo. Unfortunately Ive misplaced the sketches.

Digital Painting continued

I made a post a while back about my wacom tablet, I also posted a digital painting I did using it. Since then Ive done a bunch more so heres a wee update on what Ive done.

Duerr's research continued

Trends:

• All feature the traditional red too represent the strawberry
• All feature an image of the fruit
• All use off white as a comparative colour
• None feature any hand rendered elements which is usually featured on organic products

Here are some examples of different type faces that Im thinking of using with in rebranding:

The top left and bottom left I think are the strongest choices for this brief, Im thinking of going with a hand rendered style for the rebranding, packaging, so a typeface that will work well hand drawn would be the best.

Another School Year

Starting off this new school year with a packaging redesign brief.
Ive chosen to rebrand Duerrs Jam.

Duerrs is one of the oldest Jam companies in England so Ill take that into account whilst doing research. Keeping it very traditional, but brought forward to 2012.

Here are some of the brands strengths:

• Oldest Jam makers in Britain
• Producing Jam for 130 years
• Well established brand
• Advertisement based on British heritage and independence

Whislt research and developing ideas, I want to keep in mind:

• Heritage
• Britishness
• Country Feel
• Traditional

Here are some examples of other Jams:

I bet you've been staring at a screen all morning, so Ive put them sideways to give you neck a little stretch.